It’s Not Your Product, It’s Your Website

It’s Not Your Product, It’s Your Website

Over the past 7 years, I've worked with countless small business owners who reach out thinking their product is the issue. But the truth is, it’s rarely the product or service that's holding them back. More often than not, the problem lies with their website.

Your offering may be amazing, but if the right people aren’t seeing it, how can your business thrive?

Why Your Website Matters More Than You Think

Anyone can create a website these days—thanks to easy drag-and-drop builders and templates. But what they don’t tell you is that just having a website isn't enough. You need more than a visually appealing site. You need a site that works, that gets found, and that drives sales.

That’s where the real challenge lies: making your website visible to your ideal customers. It's not just about building a site—it's about optimising it so search engines can find and rank it. And that takes more than a basic understanding of SEO; it takes a specialist to ensure your site is discoverable and working for you.

Signs Your Website Isn’t Working for You

Here are some signs it might be time for a website audit:

  • Invisible to Search Engines: If your site isn’t showing up on Google, it’s like you’re invisible online.

  • Hard to Navigate: If your visitors can’t find what they need easily, they’ll leave quickly.

  • Low Conversions: A great-looking website is important, but it needs to lead to action—sales, bookings, or inquiries.

  • Slow Load Times: If your site takes too long to load, potential customers will bounce.

  • Not Mobile-Friendly: With most users browsing on mobile devices, a mobile-optimised site is a must.

How I Can Help Your Website Thrive

If your website isn’t working as it should, I can help. I offer a detailed website audit to assess your site’s performance, identify issues, and uncover opportunities for improvement. Together, we’ll work to optimise your website, improve its SEO, and ensure it’s user-friendly, mobile-responsive, and fast—making it easier for your ideal customers to find and engage with you.

Ready to make your website work for you? Contact me today to book your website audit and let’s get started!

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