ELEVATE YOUR BRAND WITH AUTHENTIC, RESULTS DRIVEN MARKETING

Driven by Integrity, Creativity & Purpose

ABOUT US

Welcome to Willow and Stone Studio

Hi, I’m Mel Hoffman, founder of Willow and Stone Studio. With over 7 years of experience in marketing and design, I’m passionate about helping small businesses thrive by developing tailored strategies that truly reflect their vision. I understand that running a business comes with its own set of challenges, especially when your brand isn’t performing the way you expected. That’s where I come in.

I work closely with business owners to create bespoke marketing solutions that make a real impact. From social media management and website design to photography and strategic marketing, I take a holistic approach to ensure that every element of your brand works together seamlessly.

I’ve worked across a wide range of industries and know how frustrating it can be when your brand isn’t reaching its potential. My goal is to lighten the load, giving you the freedom to focus on what you do best while I handle the intricacies of your digital presence. I’m here to help you connect with your audience, increase engagement, and drive real, measurable results.

Whether you need a fresh perspective on your marketing, a new website, or ongoing support to keep things running smoothly, I’m committed to seeing your brand grow and succeed. Let’s work together to create something amazing.

WHAT TO EXPECT WHEN

Working with me

Core Value Number 01 - Creativity with Purpose

I know that your brand needs more than just visuals—it needs strategic creativity that delivers results. Every design and strategy I create is built with the purpose of helping your business grow and thrive, ensuring your brand truly stands out in a crowded market.

Core Value Number 02 - Authenticity

Authenticity is at the heart of everything I do. I believe your brand should be a true reflection of who you are and what you stand for. That's why I take the time to understand your business on a deeper level, crafting personalised strategies that resonate with your target audience. My approach isn't about following trends—it's about staying true to your brand's unique story and values, ensuring consistency and genuine connections that build lasting relationships with your customers.

Core Value Number 03 - Consistency

Consistency builds trust, and trust builds your brand. I ensure that your brand message and look are seamless across all platforms, creating a cohesive experience that helps you connect deeply with your audience, driving long-term loyalty.

Client Testimonials

  • A huge thank you to Melissa from Willow & Stone Studio for the amazing photo shoot at Frangipani Beach House, Hat Head. The photographs turned out beautifully, perfectly capturing the essence of the property. Melissa was fabulous to work with—professional, creative, and incredibly talented. We couldn’t be happier with the results. Highly recommend her services!

    Sarah @ Frangipani Beach House

  • Sent from design Heaven is Melissa. She produced a beautiful document that encapsulated everything I wanted to highlight about my Airbnb holiday apartment. Melissa asked all the right questions to understand the product and what I was after. She nailed the brief and produced a visually enticing product. I am so please with the work she produced.

    Sandy

  • 5 Stars all round for Melissa. Impeccable work, amazing communication and very efficient. Would highly recommend Melissa for all of your social Media Marketing needs.

    Camille

  • Wow Mel, thanks so much! You are a very skilled Real Estate photographer and an absolute delight to work with. We loved the photos and think they will make a big impact on our website. Look forward to working with you again.

    Jamie

  • Just a quick note to say thankyou for all your help and guidance setting up our new website. We get so many compliments on the new website, how good it looks and ease of ordering our products. Last minute you also completed our product photography that we couldnt be happier with. Thanks again and will highly recommend you to anyone who asks.

    Pete, Shirl & Amanda @ Ploughmans Hill Olives

  • Mel at Willow and Stone Studio listened to our vision for our website and worked closely with us to create a beautiful and very functional website. We couldnt be happier.

    Sarah @ Urunga Community Preschool