Building Websites
That Work for You
With extensive experience using Squarespace, I design websites that are both user-friendly and impactful. My approach ensures your site is tailored to your brand's needs, offering a seamless, functional, and stunning online presence that you can confidently manage yourself.
Custom Website Design
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Semi Custom Websites
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Website Refresh
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Strategy Sessions
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Custom Website Design
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Semi Custom Websites
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Custom Website Design - Semi Custom Websites - Website Refresh - Strategy Sessions - Custom Website Design - Semi Custom Websites -
VISION
To empower ambitious brands with strategic, high-performing websites that don’t just exist but make an impact. I believe a website should be more than a digital space—it should be a powerful tool that fuels growth, builds credibility, and turns visitors into loyal customers.
MISSION
I take the time to truly understand each brand, crafting websites that are as intentional as they are beautiful. Through strategy-led design, I create seamless online experiences that showcase your brand, engage your audience, and drive meaningful results.
PROMISE
I promise to craft purpose-driven websites tailored to your unique business needs, designed to deliver tangible results. With a focus on strategy and user experience, I’ll ensure your website elevates your brand and helps you stand out in a crowded digital world.
About Me
Hi, I’m Mel Hoffman, the founder of Willow and Stone Studio, where I create beautiful, high-performing websites that help businesses like yours stand out and succeed.
My journey into web design began with the launch of my first business, The Hamper Studio. During that time, I experienced firsthand the challenges that come with managing an online presence—especially when it’s not built for easy updates and management. Determined to learn more, I sold the business and decided to pursue a degree in Graphic Design with a focus on web design and photography.
Since then, I’ve been building websites for brands, exploring various platforms, and refining my skills. What drew me to Squarespace was its simplicity, elegant design options, and user-friendly interface. Over the years, I've become an expert on this platform, even becoming a Squarespace Circle member, which has allowed me to stay at the forefront of web design trends. To continue delivering top-notch results for my clients, I’ve also pursued advanced coding courses, ensuring I can always bring your vision to life, no matter how custom or complex.
At Willow and Stone Studio, my approach is simple: I take the time to truly understand your business, your goals, and your vision. I then translate that into a website that’s both functional and beautiful, designed to drive your success. Whether you’re starting from scratch or ready to refresh your online presence, I’m here to help bring your vision to life.
With years of experience and a continuous drive to improve, I’m here to create a website that’s not just beautiful but built to help your business thrive. Let’s work together to build a site that works as hard as you do!