Supporting Small Businesses with Creative Solutions

Every small business has a story—let’s make yours unforgettable. At Willow & Stone Studio, I blend branding, marketing, and photography to create visuals that capture attention and strategies that drive growth. Whether you need a standout website, compelling content, or imagery that speaks for itself, I bring your vision to life with creativity and purpose.

How can I help you?

Marketing

Photography

Hi, I’m Mel Hoffman, the founder of Willow & Stone Studio—a creative studio dedicated to helping small businesses thrive through strategic design, marketing, and photography.

I take a personal, hands-on approach to every project, ensuring your brand, product, or property is captured with care and precision. With a Diploma in Graphic Design specialising in website design, I blend visuals with strategy to create compelling content that connects with your audience.

My journey began with my first startup, The Hamper Studio, where I discovered my passion for branding and photography. This led me to master photography, refine my design skills, and dive into digital marketing—allowing me to offer a complete visual storytelling solution.

Today, I specialise in branding, website design, social media marketing, and photography for businesses across the Mid North Coast. Whether you need a strong brand identity, a high-converting website, engaging content, or professional imagery, I provide tailored solutions to help your business stand out.

Let’s bring your vision to life—strategically, creatively, and with impact!