Capturing Moments, Crafting Stories

Behind every property, product, or brand lies a story waiting to be told. At Willow & Stone Studio, I specialise in creating authentic, visually compelling imagery that highlights your unique features and connects with your audience. Whether it’s through detailed property shots, product photography, or brand storytelling, I’m here to help bring your vision to life.

How can I help you?

Product & Brand Photography

Real Estate Photography

Airbnb Photography

Hi, I’m Mel Hoffman, the founder and photographer behind Willow & Stone Studio. I take a personal, hands-on approach to every project, ensuring your brand, product, or property is captured with care and precision. My focus is on delivering high-quality photography that tells your story and connects with your audience.

My journey into photography began while running my first startup, The Hamper Studio. As I worked on building the brand, I discovered a love for creating visuals that conveyed a narrative. This passion led me to teach myself photography, pursue a Diploma in Graphic Design, and eventually transition fully into photography—a craft I’ve honed through both experience and specialised training.

Today, I specialise in studio photography for brands and products, as well as real estate and Airbnb photography across the Mid North Coast. I personally edit every image, ensuring it reflects my commitment to quality and attention to detail.

Whether you’re after professional headshots, compelling product photos, or stunning property imagery, I’m here to help bring your vision to life. Let’s create something remarkable together!